Laser Shoot offers a clay shooting experience on the Sydney Harbour. Their previous website was outdated, had errors and did not show the experience clearly. Partner information was old and the brand no longer reflected the quality of the sessions they deliver. They were referred to us and wanted a fresh direction that felt professional and exciting.
This project began as a website update and developed into a full brand refresh. Laser Shoot wanted an identity that matched their experience and a website that supported clear enquiries. The new design improved clarity, trust and user flow. Their updated website reached an average conversion rate of 20% as of December, 2025.
We reviewed the existing brand and refined it to reflect the business today. The colour palette was upgraded and quality imagery replaced outdated visuals. These changes built trust and aligned the brand with the harbour environment.
The website was rebuilt with a clean hierarchy and modern layout. Navigation was simplified so visitors could find information quickly. We added space for partner businesses and updated all content to remove old references.
The booking journey was broken into clear steps so users could understand the process before enquiring. Calls to action were placed throughout the site to guide visitors without friction.
The build was completed in WordPress with responsive layouts and performance testing across devices. The client was enthusiastic and gave helpful feedback throughout the project.
What we delivered:
Brand Review and Refresh
Updated Colour Palette and Imagery
Modern Website Redesign
Clear Content Structure
Partner Sections
WordPress Development
Responsive Design
This project showed how strong visuals influence trust. By aligning the brand and website together, we created a clear experience that reflects the quality Laser Shoot provides. The visual system now matches the sessions they deliver and the client views this as their favourite project.
